Digital Marketing Overview is just one of the 17 modules that you will
learn in advanced digital marketing training program

What it is?

In simple words digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.

As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.

What is

Digital Marketing Overview?


When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.


Digital Marketing consists of a 5 step process:

  1. Visibility
  2. Bringing targeted traffic
  3. Engagement
  4. Lead Generation
  5. Measurement & Retention


This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

Digital Marketing Overview

Training Process

Step 1

Understanding marketing and its overview

Step 2

What is digital marketing
- in detail

Step 3

Understand digital marketing process

Step 4

Advantages of digital marketing

After Learning Digital Marketing Overview,

You will be capable to





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